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The Internet marketing age is upon us and in full swing. More and more people every day are looking to the Internet to find the services they need. Gone are the days of Phone Books, Magazine Ads, Newspaper Ads, etc. for most effective advertising. We can build a fantastic Website to tell the world all the details about your company, for a reasonable price. The website is just for starters. Doing the real work to get people to see your website is the tough part! Getting them to stay there and eventually give you a call or email is even tougher. Search Engine Optimization of your website is absolutely an ongoing process until your web pages show up on page one of Google search results page, at minimum. It's not a short haul to get there but, when you do, your business connections will explode! We like to do a lot of this optimization right along with the original website build. It is just more efficient to do it that way.
GMH Consultants, LP knows the grueling process well. We know what it takes to build a nice, visually pleasing, clear and concise website that will show well in the search engine results pages (SERPs) and bring customers wanting your services or products to your store or entice them to email or call you to find out more.
Making your business known and visible across the World via listings on many business directories. This helps your site be found within the vast sea of websites around the World and more importantly, around your neck of the woods.
These business directory registrations or Citations as they are sometimes called, help give your business "credibility" across the web with respect to search engine algorithms. Google and other Web Search tools give a little more respect or clout to businesses that are "properly" listed on business directories, no matter how small that directory is. Sure, Bing, Yellowbook and others are the more well-known business directories and have more listings so, they carry heavier credibility ratings than the smaller ones.
The big deal is, this is a tedious job and attention to detail is paramount in getting the full return on investment for this piece of the "popularity pie" for your business.
Our Niche Marketing Services unit focuses on Internet Marketing tuned to help build small niche business owners’ clientele. These businesses are usually geared to small to medium size niche service type business like; Lawn Services, Tree Trimming, Limo Service, Boat Rentals/Storage, Home Inspection, etc. Any Niche business can grow leaps and bounds with our fine tuned Niche Marketing service.
We build, host, promote, maintain and manage websites that help drive customers / clients to these small businesses. We do this at a very low cost to you. That makes it the highest possible return on your marketing budget spend. And… it won’t break the bank!! See more on our “Niche Marketing” page.
How do you define a Niche market? Well, truth be told, most businesses are niche market businesses. When you think of a Niche market, you normally think of a tightly focused service type company that provides one or a few types of services. Think of a specialty clothing store for Women only or Men only, not your neighborhood Walmart that handles literally almost everything there is to buy, short of an airplane or yacht.
That niche market men’s clothing store will only handle “mens’ stuff” and 95% of that will be clothes. If the business is a service type company like a real estate appraiser, they may appraise single-family homes along with unimproved land property, multi-family residential property or commercial property like commercial office buildings or manufacturing facilities, etc.
Whatever your niche, we will be able to help you build your business through website referrals.
THE single most effective marketing result to enable building or growth in a service business is getting the right people to contact YOU for YOUR services whether it be them coming to your door or calling your Phone. We do this through our "Digital Marketing" services. We deliver qualified Customers (or Clients) to your door to help YOU grow YOUR business via our expert digital marketing services and our other business development services.
If you are in a service industry, you need continuous growth in customers / clients to make a go of it. One of the most difficult things to do is acquire the AND keep them. We can help you with both! We can make your phone ring and your email inbox get some love via our customer acquisition techniques.
Client retention, after you have hooked them, is a fine art and a MUST for Customer driven businesses to survive and thrive in today's tough business climate. GHM Consultants, LP's people are customer service driven and highly focused on making sure we do right by our customers. We can teach you and your employees how to work with your customers in the comfort of your own business environment, at your pace and at your convenience. Customers may not always be right but, the customer is always right attitude, is the best attitude to have... bottom line!
Administrative Management Solutions (AMS) is our Business Coaching group, a dba under GMH Consultants, LP. AMS has a proven record of coaching small businesses with setup of processes and procedures to improve their profitability through business metrics like; 98% (and timely) collections for services rendered, worker productivity improvement, job satisfaction, Customer / Client retention, as well as positive community feedback. A truly full service, one contact, small business consulting firm in one package deal!
Let's face the brutal truth. Not everyone knows how to run a business. There are a lot of minute details that either win or lose customers or win or lose a deal. The fact is, 30 years’ experience may mean 30 years doing the same three or four things. Or it may translate to 1 year of experience, 30 times! Did you get that statement? There is more of that than you may think and more of the same happening every day. Look at doctors these days as compared to 40 years ago. One Doctor used to take care of a wide array of say, heart problems. Now, there are Doctors that take care of "electrical" heart problems and "plumbing" heart problems and so on. That person with 30 years’ experience may be really good at doing those three or four things but, they need 30 years’ experience in MANY MORE things, to run a successful business, when all is said and done. They do not have to be EXPERTS in all areas, just knowledgeable and experienced enough to know what it is, what it takes to do it and what it is worth, will most times do the trick. This knowledge will often result in them finding out they NEED to know a lot more about the subject or that they need to hire someone who does. That is where GMH Consultants, LP Business Coaching comes into the picture. We do not know EVERYTHING by any stretch of the imagination but, we know when to go get those EXPERTS that do and learn from them. That is what we've been doing for the last 40 years or more!
Paid Ad campaigns through Google Ads and Facebook Ads is another of the many ways to get your business website to the top of the search results and simply help build your business through visibility across the social platforms. We can manage your Google Ads or Facebook Ads campaigns for you. However, they are not for everyone. We can guide you when (or if) these are even necessary. A lot of times, the Search Engine Optimization work we do is enough to get your website onto the first page of Google search results. And, that is the overall goal!
Google Ads and Facebook Ads are a great way to leapfrog your business to popularity but can be cost prohibitive for many types of businesses since the “major competitors in the niche” have bottomless bucket of advertisement funds and are putting thousands and tens of thousands of dollars per month into these ad platforms. Your ads will help some but, unless your margins are high, they may not pay out for a smaller or very small niche market business. So, we can guide you and focus your ads to get you the most bang for your buck if that is the right thing to do for your company.
Search Engine Optimization is the MAGIC that gets your website noticed and placed high on search engine results pages. Page one should always be your goal! 80++ percent of people never go past page one of search results to find what they are looking for. Search engines like Google, Yahoo, Bing and others are constantly changing their search algorithms to provide better, more relevant results for users. We have the tools and know how to get your website placed high in the search rankings. This is the most tedious and time-consuming work of all because it includes a gamut of steps in the process. SEO is made up of using the right words and wording in your website content as well as getting other websites to “backlink” to your website. These need to be websites that have similar business interests and activities that also have good credibility around the web with respect to the particular search engines' opinion, based on their ever changing search algorithms. Linking up with sites that have bad karma, will harm your site in the opinion of the search engines.
Internet Marketing is a balancing act! It's not for everybody. It IS complicated and it IS time consuming, to say the least. But, if its done right, it WILL bring the qualified customers to your business so you have your chance to sell them what they have already been looking for.
We just steered them to YOU!
At GMH Consultants we provide business development and marketing assistance so that YOU ARE FREE to take care of executing YOUR BUSINESS plan.